London, November 29, 2022 – In a UK-first, vape brand Elux has agreed a deal with Queensberry Promotions to sponsor the hotly-anticipated boxing match between Tyson Fury and Derek Chisora.
The fight is set to take place at the Tottenham Hotspur Stadium on December 3 and marks the first time a vape brand will be actively involved with and sponsoring a major sporting event in the country.
The collaboration comes after Elux upped its efforts to take part in as many events as possible and is an initial step in exciting new plans from the brand to level up moving into 2023.
As one of the fastest growing companies in one of the UK’s most disruptive industries, Elux said it was an ‘easy decision’ to choose boxing as a starting point for this.
It said it hopes being involved with two of the biggest names in the boxing scene and having a presence at the event will help inspire smokers to move towards healthier, happier lives.
A spokesperson for Elux said: “Boxers adhere to a strict regime of diet and discipline in order to fight fit, we want those watching to implement this in their everyday lives as they look to quit cigarettes and become smoke free.”
If you would like to get involved with Elux more over the coming year and see how we can collaborate in your stores or with your customers please get in touch via our website or social media.
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