Vapouround has initiated a Speak up for Vaping campaign, which aims to raise awareness of the beneficial effects vaping can have on individuals’ lives to quit smoking.
Former smokers who have successfully quit smoking through vaping understand the transformative power it holds. However, despite vaping being considered 95% less harmful than traditional smoking, negative media coverage about vaping is widespread. The influence of media coverage is significant, and the worry is that this negative portrayal may deter smokers from considering e-cigarettes as a viable option for quitting.
According to the 2024 ASH annual survey, a massive 50% of adult smokers in Great Britain now perceive vaping as equally or more dangerous than smoking, the highest ever proportion in recent years and a significant increase from 23% in 2023.
Additionally, 26% of smokers, amounting to 1.7 million individuals, have never tried vaping, despite its proven effectiveness in quitting smoking. So, it’s time we all need to speak up for vaping.
This Stoptober, Vapouround encourages everyone to share their uplifting stories that highlight the significant positive changes vaping has brought to their lives. Whether it’s individuals who once believed quitting was impossible, those who were indifferent about stopping, or even those who faced serious health issues from smoking, these narratives are truly inspiring.
While vaping has made a positive difference for many around the world, the media often focuses on the downsides. This campaign aims to shine a light on the beneficial aspects of vaping, hoping to reach more smokers this Stoptober and motivate them to consider making a change.
Stoptober has become the UK’s largest and most effective quit-smoking initiative, organised annually by the Department of Health and Social Care. Over the years, it has helped more than 2.5 million individuals take their first steps toward a smoke-free lifestyle. This year presents a fantastic opportunity to engage with even more smokers through the ‘Speak up for Vaping’ campaign, inviting the nation to participate in helping others make the switch.
How to get involved
Vapouround wants to hear from individuals who have effectively quit smoking through vaping. If vaping has positively influenced your life or someone you know, head over to the Speak Up For Vaping campaign page to tell your story.
You’ll also find helpful resources, including social media content to help you spread your message across your platforms.
However you get involved, your efforts could help change a smokers life. Let’s speak up for vaping!
For further details on the campaign and media enquiries, please email [email protected].
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