The UK government announced the Tobacco and Vapes Bill 2.0, introducing a new licensing scheme for vape retailers and potential restrictions on flavours and vape packaging.
Initially proposed by Rishi Sunak’s Conservative government in March 2024, the original bill was shelved due to a snap general election as there wasn’t sufficient time to advance it before a new administration took office.
Fast-forward to November 2024, the new Labour government today announced the return of the bill with some additional amendments.
A press release from the Department of Health and Social Care has outlined the main components of the revised Tobacco and Vapes Bill. Here are the main points identified in the bill that involves vaping:
- A ban on “vape advertising and sponsorship”, as well as “new powers to restrict the flavours, display and packaging of all types of vapes” and other nicotine products.
- Tougher action on enforcement including powers to “introduce a licensing scheme for retailers to sell tobacco, vape and nicotine products” and will introduce “on the spot fines of £200 to retailers found to be selling these products to people underage”.
- Subject to consultation, the government is considering extending restrictions in places that are currently smoke-free to also become vape-free, especially in areas where there are children and young adults.
While the legislation’s broader public health goals focus on reducing smoking related harm and curbing youth access to vapes, the vaping sector is closely examining how these regulations will impact responsible vape retailers and adult consumers who rely on vaping as a smoke-free alternative.
A significant addition to the bill is the introduction of a vape licensing system for retailers, which will require sellers to secure specific permissions to market and distribute vaping products.
Figures in our industry have long called for an effective licensing scheme and hope it will raise standards across the board, ensuring that retailers operate with a clear understanding of guidelines and best practices.
What may be the most concerning part of the bill for vapers is the real possibility of restrictions on vape flavours and an extension of ‘vape-free’ public areas, similar to smoking.
The outright ban on disposable vapes, which is due to take place from June 2025 under separate environmental legislation, has also raised questions about the future of vaping in the UK.
The ban comes in response to both environmental concerns and a focus on youth prevention, as disposables have surged in popularity, especially among younger consumers.
For the vaping industry, this ban may shift the market towards more sustainable, closed and open pod systems, encouraging consumers to explore refillable options that offer greater flexibility and longer-term value.
Industry leaders predict that the ban could spur innovation, with manufacturers and retailers expected to adapt by offering more accessible and user-friendly pod kits.
Closed pod systems, known for their simplicity and ease of use, could appeal to consumers seeking a straightforward vaping experience.
Meanwhile, open pod kits, which allow users to customise their e-liquid choices, may attract those looking for a tailored experience with reduced waste.
As the Tobacco and Vapes Bill moves forward in Parliament, the vaping industry remains cautiously optimistic about opportunities to work alongside the government to ensure that adult consumers maintain access to vaping products as a proven harm-reduction alternative to traditional smoking.
The bill highlights the evolving role of vaping within the UK’s public health landscape and sets the stage for industry players to adapt, innovate, and reinforce vaping’s place as a reliable choice for adults seeking smoke-free options.
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