We are inviting the nation to participate in helping others make the switch this Stoptober.
While vaping has made a positive difference for many around the world, the media often focuses on the downsides. 50% of smokers in Great Britain now perceive vaping as equally or more dangerous than smoking, a significant rise from 39% the previous year. The influence of media coverage is significant, and the worry is that this negative portrayal may deter smokers from considering e-cigarettes as a viable option for quitting.
This Stoptober, we are encouraging everyone to share their stories that highlight the significant positive changes vaping has brought to their lives. Whether you once believed quitting was impossible, were indifferent about stopping, or faced serious health issues from smoking, these narratives are truly inspiring. This campaign aims to shine a light on the beneficial aspects of vaping, hoping to reach more smokers this Stoptober and motivate them to consider making the switch.
If vaping has had a positive impact on your life, we invite you to share your story by answering the question:
"How has vaping positively influenced your life?"
At the end of this campaign, we will also be compiling all stories shared with us into a report we can share with UK government minsters, health officials and the media. We aim to collect as many genuine stories as we can to help create an honest, open and trustworthy body of information that demonstrates how vaping can positively change the life of a smoker.
Downloadable Assets
Use our free downloadable Speak Up For Vaping digital assets to help share the real facts about vaping and its benefits as a quit smoking tool. Resources such as social media and website content, as well as our official press release can be accessed below.
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